Early in my business, when people talked about "finding a niche," my neurodivergent brain immediately thought it was an active process that you had to sit down and plan and strategize about
Like it was a thing you made happen, and once you found it — that's it! Niche found! Congrats! Now you make money!
After 4+ years of doing this thing, I've realized it's really just a series of pivots into things you like and enjoy more
every pivot I've made (so far)
I started this business as a virtual medical assistant. Then a regular VA. Then an OBM. Then Notion popped into my life and I became a Notion Expert. Then Life Coach. Then Life and Business Coach. Then Business Coach. Then Notion Consultant and Business Systems Strategist
And now there's another pivot 👉🏾👈🏾
If you're keeping count, that's like 8+ versions of what I "do" — and every single one of them felt like the right move at the time. Because they were
how the pivot began
Back in 2023 when I was somewhere in my Life Coach era, I had a consultation client. Let's call them A
They were unemployed and wanted to be an entrepreneur but they were really scared about the journey
And by rights they should have been — entrepreneurship is scary, and most people who don't have the capital are terrified it'll fail and they'll be out of time, energy, and still can't pay the bills
But A had over a decade of experience in tech and web development, had just left a job of over 5 years at a Fortune 500 company, and was overall a brilliant person and great developer
There was no way in my mind they could fail at starting their own business
I coached them through how to use their resources and connections, what free tools they could use to get started, and helped them see their potential for entrepreneurship
Then they were off to do their own thing! I checked in every few months and things seemed to be going well
Then one day I checked in on them and they demanded a call with me because they desperately needed to work with me again. A didn't care what I was doing for work at that point (this was when I was solely a Notion Consultant lol) — they needed more of whatever I'd given them the first time
Turns out they had blown past their revenue goals within a year and needed to streamline their work even more so they could continue to grow
what I noticed about all my strategy clients
I've been working with A this past year to grow and scale their business. They've hit their revenue goal again, and they've been getting so much client work that they're hiring contractors to help with the workload
That first call back in 2023 changed the trajectory of their career as an entrepreneur
And spending so much time with A on business strategy — not just systems — made me realize that this is what I actually do for people
When I'm working with someone on their Notion space, yes I'm showing them what Notion can do for them
But I'm also helping them understand what they need to work best, strategizing the tools they can use, and empowering them to experiment and play with their business so it suits their life
the pattern I kept seeing
Here's the thing I kept noticing with A and the other folks I've been working with this way — they all had businesses that were working
They were making money! They had a steady stream of clients and leads!
But the systems that got them paid were starting to crack under the weight of what they were building
They needed to scale out of solopreneur mode — you know, the mode where you're wearing ALL THE HATS and putting in WAY too many hours to get things done? Of course you do
And figuring out who they actually needed for help wasn't a risk they were willing to take
A coach? A strategist? An OBM? A VA? Who has the time to go researching when you're spending 12-14 hour days doing client work?
So they kept trying to figure out how to manage everything alone. Which of course left them frustrated, exhausted, and wondering why they left their 9 to 5 for this
They needed someone who knows business strategy inside and out AND understands what it's like to grow a business with an unconventional brain and body
Someone who can help them stop second-guessing every decision and start feeling confident about the Big Boss calls that grow their business
Someone who they could vent to and who'd hype them up when they won
so I made the pivot
Instead of keeping this work quiet, I wrapped up making what I was already doing for A (and a couple other clients) into a real, living offer — rather than a secret thing
It's a done-with-you partnership as your Strategic Advisor 💅🏾
It's for the established neurodivergent, chronically ill entrepreneur who wants to grow and scale their business, while having the emotional and mental support, and accountability for all the stretchy, spiky feelings that come with growth
what this taught me about niching
Finding your niche isn't a one-and-done thing. It's not something you sit down and strategize into existence. It's something that reveals itself to you as you do the work
Every pivot I made brought me closer to the thing I was always going to do — I just didn't have the language, experience, or confidence for it yet
And maybe that's where you are too. Maybe you don't need to set up an entirely new way of doing things, but just polish how you're doing things naturally
Give it structure. Give it a name. Make what's private, public
The structure and polish is gonna take time as you take the thoughts from your brain and make them into something tangible and repeatable. So be gentle with yourself
(Saying this for me too, cos the thing didn't even have a sales page when I first told my email list about it a few months ago 😅)
your niche is already showing itself to you
If you're a service provider trying to "find your niche," here's my advice: stop trying to find it and start paying attention to what's already working
- What do clients keep coming back to you for — even when it's not what you officially offer?
- What kind of work lights you up even on the bad brain days?
- What are people willing to pay for before you even have a proper sales page?
The answers to those questions are your niche trying to get your attention 😉
And if you need help figuring out how to turn what you're already doing into something structured and sustainable, book an Ask the Oracle session and we'll map it out together. Or if you already know your business needs a strategic partner for the long game, book a discovery call to find out if I'm a fit to be your strategic advisor 💫